Discover exactly what people are searching for on the Internet.
Doing keyword research is an essential part of small business SEO or PPC Online marketing because it allows the business owner to discover hidden opportunities to promote their product or service.
Small businesses who are interested in getting Free search engine traffic and discovering the most profitable PPC keywords should become familiar with Keyword Research and Keyword Analysis.
While there are many Free and paid keyword analysis tools, you should start this journey with an easy to use Free tool called the Google Keyword Tool.
The Google Keyword Tool will allow you to research such data as Global and Local search volumes, the approximate price per click for a specific keyword, along with other data.
Simply enter a keyword to research and the tool will return data which is related to your keyword. For example, I have entered the term Formal Wear Sydney and Google Keyword Tool has returned a set of results which are related to that term:
Pitfalls To Avoid
Targeting The Wrong Keywords
When using the Google Keyword Tool, it is important to remember that Google will sometimes return a string of words in the wrong order. Simply put, I have no way of knowing if Formal Hire Sydney, or Sydney Formal Hire is the correct term to target.
For this reason, I use another tool called Market Samurai.
Market Samurai will analyze the Phrase-To-Broad Ratio (PBR) in order to determine the accuracy of the keyword phrase.
A PBR of under 15% indicates that the keyword phrase is not commonly searched for in that particular order and should therefore be avoided. Here is an example ..
Free SEO Training Videos
Analyzing PBR is just one of the many powerful features of Market Samurai. The other amazing thing that Market Samurai offers for Free is a complete set of SEO training videos. The training revolves around the use of the Market Samurai Keyword Analysis software which you can download for Free.
An Introduction To Keyword Research
Here is the first SEO traing video called Introduction To Keyword Research ..